Friday, February 7, 2014

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10 types of backlinks that Google doesn't like

Google has a lot of rules and guidelines which it has set up in order to stop people from manipulating their search engine. Here are ten links that Google does not like because the programmers feel that they are trying to manipulate the search engine in some way.

1. Optimized links within forum comments 
In other words, if you are using a spam bot in order to install links onto forum comment sections then Google is not going to appreciate it.

2. Text ads are not welcomed 
There is a thin line between anchor text that promotes the page it lands on and an advert. The thin line is also blurry, so you simply have to stay away from the obvious text based adverts such as, “Get 3 for 2 right here.” If you install such anchor text on another website then you need to make sure the link is not followed.

3. A wide distribution of footer backlinks 
This is a marketing technique that some SEO companies have used and now Google have had enough of it. Putting your link into the footer of too many websites is going to land you with a Google penalization.

4. Google is not keen on paid links 
This is one of those rules that has a few shades of grey, and these are not the shades of grey that involve a man’s tie. These are shades of grey where some paid links are seemingly okay. 

The first thing you should consider is that even if something is only offered free for the links, such as a free account or free use of a tool, then that is still considered to be a paid link. However, if you were to contact a person and offer to pay them money to put a link on their website, then there is no way that Google would know. Also, links from legitimate directories are also paid links and yet they are permissible.

5. Over optimized anchor text 
This is also a blurrily defined rule, but basically if your anchor text looks like a bunch of loosely strung together keywords then Google is not going to like the link.

6. Links from low quality social bookmarking sites 
There are some bookmarking websites that Google likes and others that it does not. There are some that are set up just to increase the SEO value of its featured websites. Google does not like links of this nature. 

7. A large and obvious guest posting or article campaign 
This one is tricky because it is possible to post quite a few articles and guest posts at one time and have nothing but good things as a result. The word “obvious” is the most relevant. If it is “obvious” that you have just gone around posting guest posts and articles with abandon, then Google will lower the relevance of those links. 

They will figure out that is it all your doing and so will not pay as much attention to the links. The exact science of how this decision is made and why is unclear. Quite a few people launch big article marketing campaigns and rise up the search engine results pages because of it and other do what seems to be the same thing and receive little SEO benefit.

8. Picture adverts are not well loved 
Some people still do not know this one, but if you have a followed link on a picture advert then Google takes a dim view of it and either ignores it or lowers your search engine position because of it. If you put a link into an advert/image-advert then you have to make it a no-follow link otherwise Google gets snippy.

9. Automatic programs are not Google friendly 
Google is well known for not liking tools that automatically create links for you. They are a form of link spamming and Google has done a lot in previous years to make link spamming something to be forgotten. Google is aware of how they work and is well up on recognizing when they have been used. It is simply better to avoid using them altogether if you want a more successful SEO campaign.

10. Excessive link exchanges 
Google is able to pick up on these in two ways. Firstly, they monitor the websites and companies that try to set up link exchanges so that they may disregard the SEO work of their customers. The second way is through monitoring the actions of people linking. If people are partaking of link exchanges then it is pretty difficult to tell, but if it happens “excessively” then Google can pick up on it right away.

Author’s bio:
My name is Sonia Jackson. I write for www.royal-essay.com that provides well-written and quality essays and research papers for college and university students.

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