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Sunday, June 1, 2014

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Building a Brand: Learn from These Successful Tech Businesses

For aspiring entrepreneurs and business owners today, learning from leading tech firms can help any business become more successful. By learning from those who have managed to defeat all odds, strategies for success can be developed that can be applied to any industry. This article will outline several successful tech companies that entrepreneurs can learn from.

Originally started as a Stanford research project by Sergey Brin and Larry Page, Google has grown to be a massive enterprise today. In almost everything it does, it seeks to innovate and follow its slogan, "Don't be evil". From search engine technology, to online analytics, Google has proven its ability to add value to customers through outstanding innovation. After acquiring YouTube for $1 billion, Google has since turned YouTube into a cornerstone of the internet. Google has also proven its abilities to enter an existing market and be successful with Google Plus, which in just a few years has grown to almost surpass leading social networks.

Apple is the ultimate success story for entrepreneurs who start from nothing. Launched from the garage of Steve Jobs, the company grew to become one of the leading software and hardware innovators for personal computers in the 1980s. While the company declined in the 1990s, it rebounded with unprecedented success with successful offerings such as the iPod, iPad, and iPhone. Today, Apple is valued at nearly $1 trillion and is one of the most profitable companies in the world. Their secret to success is simply to never stop innovating.

When Apple declined, it was because Microsoft took its place. When Microsoft entered the operating system market in the late 1970s, it had the end in mind the entire time. By the 1990s, Microsoft had successfully made Windows the essential operating system for any individual or business wishing to use a personal computer. To this day, Microsoft has continued to shine by following up on its victories with operating systems that are even further improved.

In the last decade, a wide variety of companies have emerged and made it big in the digital world. Even if your company has less to do with computers than these examples, you can use their advice for innovation, constant creativity and determination to get your name out there. According to the New Jersey Institute of Technology, an MBA in management information systems online can be a useful tool for any new company. Use the skills you already possess and give yourself a boost with advertising and invention. 


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